Desires and Technology

History does not follow the path of opportunities but the path of desires.
-Humberto Mutarana, biologist

sony walkman

Technology changes lives but only if people want it to, the key to understanding progress. Akio Morita, founder of Sony, used to make inventions not by writing code but by making minute, detailed studies of how people lived their lives.

Once Morita was no longer directly involved in product development at the company in the 80s, Sony seemed to lose its knack of developing breakthrough technology like the Walkman, which became a worldwide brand.

Steve Jobs, widely recognised as a pioneer of the personal computer and smartphone revolution, best known as the co-founder, chairman, and chief executive officer of Apple Inc.

apple logo

You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

Steve Jobs

Jobs oversaw the development of the iMac, iTunes, iPod, iPhone and iPad and on the services side, the company’s Apple retail stores, iTunes store and the App store. The success of all these products propelled Apple to the world’s most valuable publicly traded company in 2011.

However much it seems that machines are in control, they are not, yet the belief that the technology alone holds the key to determining the way people work, buy, and do business is strong. The rise of the dotcoms in the late 90s was accompanied by a belief that technology was changing the rules of marketing and employee relationships.

The changes appeared when technology made it easier for people to communicate with each other.

Philip Whiteley

Social networking sites such as LinkedIn for professional networking, launched in 2003 by co-founder, Reid Hoffman.

linkedin bubble

I actually think every individual is now an entrepreneur, whether they recognize it or not.

You have to be constantly reinventing yourself and investing in the future.

Reid Hoffman

Facebook, founded by Mark Zuckerberg in 2004, named after the book given to US students at the start of the academic year to help them get to know each other.


By giving people the power to share, we’re making the world more transparent.

Facebook was not originally created to be a company, it was built to accomplish a social mission – to make the world more open and connected.

Mark Zuckerberg

Twitter, launched in 2006 by Jack Dorsey called the product exactly what it was, a short burst of inconsequential information or chirps from birds

twitter logo

Everything we do is about getting people to be more open, more creative, more courageous.

The strongest thing you can cultivate as an entrepreneur is to not rely on luck but cultivating an ability to recognize fortunate situations when they are occurring.

Jack Dorsey


Social networking platforms rely on technology but the central dynamic is still a human one.

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